Fans pt.2

We have all grown increasingly skeptical of mass marketing and big budget ad campaigns.  Whatever trust existed has been eroded by time after time of over-promising and under-delivering. 

Fans can produce results that organizations only wish they could purchase. 

Because they believe in the organization, product or idea and have nothing to gain, fans are more believable and credible.  And in an age of YouTube and social media, impact is not limited to co-workers and friends.  One voice can quickly reach multitudes of like-minded individuals.

And the bonus:  it costs nothing to you!

Check out this great example from the recent campaigns.  (Don’t read into it.  No political message here….)  In less than one month, the video has already been viewed over 5,000,000 times.  This doesn’t count the numerous mentions from other sites and broadcast news.   That kind of exposure is invaluable.

Now, your fans might not be members of a well known musical act, but they do have the same global forum for expressing themselves.  The challenge is to let them.  Without putting your hands on it.


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