The Perfect Pepsi’s: Building an Environment of Unique Experiences

Came across this from Malcolm Gladwell at TED.  Go ahead and give it a looksie.  It’s okay, I’ll wait.  See you after the jump…

There is a lot of emphasis now within many churches on creating environments that make an impression and building an experience for worshipers.   The buzzwords of the day are excellence, interactive, and engaging.  

But what if there isn’t such a thing as the “perfect experience”?  What if our goal shouldn’t be uniform interactions?  What if we created environments and experiences that are flexible and adaptable to the unique people who are there?  Some like their sauce spicy.  Some like their sauce sweet.  Some like it chunky.  What if they could find all three with you?   What if?  How would that look in your world? 


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