O’Charley’s and Breaking Through the Barrier of the Background

The family and I had a great dinner experience at the O’Charley’s on Atlantic Blvd in Jacksonville this evening. Special thanks to Ashley, our waitress, and Tracy, the kitchen manager, for making us feel so at home.  We really enjoyed ourselves and plan on returning soon. 

Just a couple of thoughts from my experience…
 

  • We have lived within 3 miles of the restaurant for over 6 years and tonight was the first time we visited there.  The deciding factor was that kids eat free.  Actually two kids per paying adult.  When you are feeding a family on a budget, that is incredibly attractive.  As a church, we can never get into the rut of thinking that people know what we are about or that we even exist.  In a world of thousands of options, and even more everyday, there needs to be something that can distinguish you from the background.  It is just so easy to become part of the ambient noise.  Making the distinctions clear makes it easier for others to choose you.  
  • Tracy really put our experience over the top by bridging the gap between the organization and my family.  He always spoke of the restaurant in terms of “we”.  Even as he spoke of the 25 year history and their way of advertising.  It was always “we”.  But when it came to making a difference for my family, he spoke about “I”.  This is an interesting distinction.  When it comes to the organization, “we” speaks to a sense of belonging or unity of purpose.  When it comes to impact, “I” am the one who is responsible.  Does my church give people a sense of unity of purpose but also emphasize their specific need to impact others?

 

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2 Responses

  1. If you have lived within 3 miles for over 6 years how come you never went there? Was it poor advertising and marketing or was it just some other factor?

  2. That was really the big question for us as we left. Why haven’t we ever come here before?

    My thought is that we had grown so accustomed to NOT going there and that it would be there. We found that we continued to frequent the same core restaurants. Restaurants we knew the kids would enjoy and everyone could eat.

    Getting people to step beyond what they already know is difficult, but breaking the “first time” barrier can be huge.

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