The asterisk is the little guy in the corner who gives you your first warning that the statement you’ve just read may not be as simple as the statement you’ve just read. He is your gateway, your Looking Glass, into an entire world of fine print and legal jargon. All for the purpose of allowing two competing mindsets (marketing vs. legal) to occupy the same space.
Marketing wants to tell you all of the AMAZING things that will happen once you buy-consume-read-attend-clickon-watch-etcetera their item. Legal wants to tell you that it’s not their fault if it doesn’t really happen.
And, the reality is, whether we see it or not, we’ve all become accustomed to adding asterisks to what we see in our lives. We’ve been trained as consumers since we were small children to see between the lines of marketing and legal.
Remember, opening a Cracker Jacks box for the first time? There was a PRIZE inside!! OMG! Never once did I stop to think about what kind of prize could actually fit inside a Cracker Jacks box. All I knew was there was a PRIZE inside!! A prize that you couldn’t just go buy at the store. No, my friends, this was a prize that you could only find if you were fortunate enough to have the very same box of Cracker Jacks that I had. But you weren’t.
And opening it to discover the teeny baseball card, or tattoo, or whatever prize from the Island of Misfit Toys had found it’s way into my box left me a little deflated. But I knew from then on, I knew that Mr. Cracker Jack’s definition of prize and mine were not the same.
It becomes so easy to apply the same asterisk thinking to faith. Sure, we know that Jesus said to love your neighbor, to turn the other cheek. We know He said to take up crosses and follow Him. But, I mean, that’s not really what He meant, right? Where’s the legal fine print to tell us exactly what the terms and conditions of our love, sacrifice, and discipleship are?
We’ve read John 10:10 about Jesus offering us life and life more abundantly. To the full until it overflows. Or that God promises to heal, to save, and to redeem. But, surely, that’s just marketing talk to get me to become one more church consumer, right?
Maybe they didn’t have the asterisk in 6 AD.
Filed under: church, culture, Faith, Personal Development | Tagged: asterisk, bible, Christian, church, culture, faith, god, Jacksonville, john darnell, life, pastor, Vivid Church |
UPFRONT with John Darnell 
so glad you wrote this!
It has been so freeing for me to stop living with the asterisk! It seems like I was always being taught that the scripture didn’t REALLY mean what it said (like stuff about healing and prosperity). It was as if only super smart people could really read the Bible and understand its “true” meaning and I was constantly being reminded I was not one of those people. “Living with the asterisk” is the perfect explanation of that situation. Thank you John!